Monday 15 October 2007
Pictured from left, Rob Giason - CEO TTNQ, Todd Parker - Managing Director Parker Travel Collection, Kevin Byrne - Mayor of Cairns.

After three consecutive wins in the field of Tourism Product Marketing, the Parker Travel Collection was admitted to the prestigious Hall of Fame on Saturday night’s glittering tourism awards hosted by Tourism Tropical North Queensland.


In front of over 600 guests, Parker Travel Collection’s Managing Director, Todd Parker paid tribute to his General Manager and brother, Brock Parker as well as Domestic Retail Sales Manager Justin Berger for the enormous success of the Hot Deals to Cool Places domestic retail campaign run over the past three years.

“It really is a credit to Brock and his domestic sales team - that this retail package campaign now generates more than $7 million for Tropical North Queensland Tourism businesses.”

Mr Parker also thanked the 22 TNQ tourism businesses that have supported domestic tourism marketing over the last 11 years and remarked that he looks forward to creating more exciting campaigns in the future.

The Parker Travel Collection is regarded as Australia’s leading tourism marketing company offering a wide range of tourism services.

The Hall of Fame Awards comes hot on the heels of Mr Parker’s announcement that his company is expanding into the lucrative Eastern markets of China, India, Korea, Singapore and Hong Kong.

Lorna Curry (Product Director) from Tailormade Travel in UK has spent the past week with Andrew Dineen (Project Manager – Parker Travel Collection) visiting regions and product within Tropical North Queensland as a prelude to writing a new brochure for the forth coming travel year. This is the first time Lorna has visited the region in 5 years and was suitably impressed with the growth in infrastructure and product in general.
Tailormade focus’s on providing their clients with unique and boutique accommodation and experiences, noting Australia as their largest target market. This tour was the perfect opportunity to showcase not only major iconic product throughout the region, but also venture into regional Australia in search of new and unexplored territories. When asked what is the major factor influencing product selection for their clients, Lorna says ‘ the main thing we look for in a product/experience is quite simple, when you wake up in the morning what is it that tells you…..yes I’m in Australia? Products that have that element have always proven successful with Tailormade.’

Lorna is pictured here with Andrew Dineen and Robbie Bastion (International Director of Sales – Parker Travel Collection)

MEDIA INFORMATION Friday 12 October 2007

PARKER TRAVEL COLLECTION MOVES EAST TO CULMINATE IN GLOBAL PRESENCE

Australia’s leading tourism marketing company, Parker Travel Collection, has today announced it will expand its global presence into the Eastern Hemisphere. The company intends to roll out offices in China, India and Korea over the next five years to service markets across Asia and the Middle East.

To implement this expansion, Parker Travel Collection has appointed Greg Daven as General Manager Sales – Eastern Hemisphere.

According to Parker Travel Collection’s Managing Director, Todd Parker, “Greg is perfectly suited to oversee this development across eastern markets. In his previous role with Kuranda Scenic Rail Greg established a solid reputation both in Australia and overseas as a highly effective tourism professional.

“Securing Greg’s specialist expertise is vital to our future expansion while maintaining our place as Australia’s leading tourism marketing company.”

Greg’s appointment brings the sales team to eight. Combined, the Parker Travel Collection team is able to cover a broad spectrum of markets with greater frequency. As a team Parker Travel Collection offers a competitive edge with high level industry contacts and influence.

Parker Travel Collection’s International Director of Sales flew to Sydney last week to farewell the North American travel agents who participated in the Newmans Amazing Vacations adventure. The brain-child of Newman’s, Vice President Pandora Van Buskirk, organised 5 teams of agents who visited NSW, Victoria, South Australia and of course, Queensland. During their Queensland visit, agents experienced the Great Barrier Reef with Quicksilver and the rainforest with Down Under Tours but their favourite experience was a morning Ballooning with Hot Air. The morning floating over the Tropical Tablelands was voted the highlight of their trip.

More news on the innovative familiarization, along with photographs and personal insights can be found at www.newmansamazingadventure.com