RETAIL/WHOLESALE CAMPAIGNS
http://www.parkertravelcollection.com/articles/22/1/RETAILWHOLESALE--CAMPAIGNS/Page1.html
By Parker Travel Collection
Published on 5 October 2007
A Parker Travel Collection initiative is the creation and implementation of specific sales and marketing campaigns in association with relevant tourism partners to stimulate the market at the retail agent level. Within these campaigns, Parker Travel Collection manages the entire process, including:
- Product recruitment
- Brochure production
- Distribution Implementation of aggressive sales action
- Promotional plans to maximize sales results
Examples of these campaigns are below: