Infinity Holidays (Australia) recognized a trend towards experiential style product and in light of this committed to developing a unique program of small privately owned hotels, guest houses, Lodges , B&B's and small group personalized touring experiences with a focus on food and wine, wildlife, nature, culture and adventure! They engaged Parker Travel Collections, and it’s unique/boutique product supply partner ‘Out of the Way Experiences’ to provide product and launch a new 24 page brochure for unique and boutique travel experiences within Australia.

The new brochure was distributed and racked via the FLIGHT CENTRE LIMITED NETWORK, which is the largest and most successful domestic retail travel agency group and now boasts more than 600 retail stores nation wide, and subsequently has seen product merged into their mainstream brochure under a ‘Unique Australia’ brand. Below is an example of a campaign specials flyer used in the latest round of activities:
 


Download PTC Unique campaign
Download OTW Unique and Boutique campaign