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Parker Travel Collection Expands Global Presence
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EUROPEAN EXPANSION IMPORTANT for TOURISM FUTURE
Following the launch of its Eastern Hemisphere division in February, Australia's leading tourism marketing company, Parker Travel Collection continues its global expansion program with the appointment of a European Sales Director.
This latest development signifies Parker Travel Collection's commitment to providing a global presence and ongoing faith in the future of Australia's inbound tourism from the key markets of Europe.
As a testament of their confidence in the European market, Parker Travel Collection's Managing Director Todd Parker, has announced the signing of Ms Maria Haglund.
"Maria joins Parker Travel Collection with a wealth of experience in Europe, most recently as a special consultant to the Sydney Opera House. Her role as Director of Sales - Europe has been created especially to focus on generating business from continental markets and our agenda to offer tourism marketing service solutions on a global scale," said Mr Parker.
Keen to dispel rumours threatening the success of Australia's tourism industry, Parker Travel Collection says the situation is definitely not 'doom and gloom' for key international markets in Europe. Robbie Bastion touched down in his home town of Cairns this week after attending the International Tourisme Bourse (ITB)in Berlin. While away, he also conducted a program of sales calls in Munich, Paris, London and Manchester.
ITB is ranked as the largest travel trade show in the world with over 100,000 exhibitors from 62 countries in attendance.
"There's no doubt that 2007 was a very challenging year for tourism from all markets and 2008 has started the same way. However, there are definite signs of resurgence in the vital European markets in the not too distant future.
"By the end of 2007, German visitation to Australia was up two per cent and markets that had been quiet for some years - Italy, Scandinavia and the Netherlands - are all showing signs of a return to more prosperous times.
Following the launch of its Eastern Hemisphere division in February, Australia's leading tourism marketing company, Parker Travel Collection continues its global expansion program with the appointment of a European Sales Director. This latest development signifies Parker Travel Collection's commitment to providing a global presence and ongoing faith in the future of Australia's inbound tourism from the key markets of Europe.
As a testament of their confidence in the European market, Parker Travel Collection's Managing Director Todd Parker, has announced the signing of Ms Maria Haglund.
"Maria joins Parker Travel Collection with a wealth of experience in Europe, most recently as a special consultant to the Sydney Opera House. Her role as Director of Sales - Europe has been created especially to focus on generating business from continental markets and our agenda to offer tourism marketing service solutions on a global scale," said Mr Parker.
Keen to dispel rumours threatening the success of Australia's tourism industry, Parker Travel Collection says the situation is definitely not 'doom and gloom' for key international markets in Europe. Robbie Bastion touched down in his home town of Cairns this week after attending the International Tourisme Bourse (ITB)in Berlin. While away, he also conducted a program of sales calls in Munich, Paris, London and Manchester.
ITB is ranked as the largest travel trade show in the world with over 100,000 exhibitors from 62 countries in attendance.
"There's no doubt that 2007 was a very challenging year for tourism from all markets and 2008 has started the same way. However, there are definite signs of resurgence in the vital European markets in the not too distant future.
"By the end of 2007, German visitation to Australia was up two per cent and markets that had been quiet for some years - Italy, Scandinavia and the Netherlands - are all showing signs of a return to more prosperous times.