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Campaign management
CAMPAIGN MANAGEMENT
A PTC initiative is the creation and implementation of specific sales and marketing campaigns in association with relevant tourism partners to stimulate the market at the retail agent level. Campaigns are currently operational in both Australia and the UK. PTC manages the entire campaign process, including
- Product recruitment
- Brochure production and distribution
- Implementation of aggressive sales action and promotional plans to maximise sales results
Campaigns include :
- UNITED KINGDOM: PTC/Thomas Cook UK (2nd Year of operation)
- 'HOT SPOTS' 32-page Queensland brochure - AUSTRALIA: PTC/Sunlover Holidays (4th year of operation)
- 'HOT DEALS to COOL PLACES' 12-page Nth Qld brochure - AUSTRALIA: PTC/Infinity Holidays
- 36-page 'Unique Australia' brochure of smaller boutique products
- "Join a campaign that suits your product to generate exposure"
Cairns. Friday 16 November 2007.The managing director of Parker Travel Collection, Todd Parker is delighted to announce the appointment of Skye Collie as sales executive whose key responsibilities will be retail agent training in the UK and Australia, on-line support and Tourism Business Development.