All PTC Members are included in the below brochure which is produced as the main piece of collateral utilized by our Sales Managers during their calls. This brochure gives emotive and bullet point information along with relevant contacts and extra images to highlight each members attributes. Below is the current PTC member brochure:



PTC member brochure
PTC member brochure (Chinese translation)

A range of training specific packages have been designed by Parker Travel Collection in conjunction with it’s major retail/wholesale partners both domestically and internationally. These programs assist product that have an established presence and require training support to increase sales. Below is a selection of collateral produced for training campaigns initiated by Parker Travel Collection:

 

Download Travelbag training flyer
Download Trailfinders training flyer
Download Austravel training flyer
Download QANTAS holidays training flyer
Download PTC client group flyer
Download Travel2 flyer

A Parker Travel Collection initiative is the creation and implementation of specific sales and marketing campaigns in association with relevant tourism partners to stimulate the market at the retail agent level. Within these campaigns, Parker Travel Collection manages the entire process, including:

- Product recruitment

- Brochure production

- Distribution Implementation of aggressive sales action

- Promotional plans to maximize sales results

Examples of these campaigns are below:

This campaign, now in it’s 6th year, undertakes sales and marketing activities including specific destination campaign development with Australian travel companies, to increase the future exposure, awareness, branding and inclusion of TTNQ. This will be targeted via separate specific wholesale, retail & online negotiations with Product divisions and Marketing departments of Australian Travel Companies. The campaign has been officially recognized winning the Tourism Tropical North Queensland – Tourism Product Marketing category, and has now been inducted into the Hall of Fame An example of collateral piece used in the campaign are below:



Download Sunlover Incentive 2008
Download 07/08 Hot Deals
Download 07/08 Summer Campaign
Download 06/07 Summer Campaign

In September 2004 Parker Travel Collection (PTC) presented a sales and marketing campaign model to UK partners Thomas Cook & QANTAS Holidays. The campaign was based upon PTC ongoing successful domestic TNQ campaign in conjunction with Sunlover Holidays which has generated $7 million of domestic sales with an aggressive retail sales plan. Thomas Cook UK in association with QANTAS Holidays appointed PTC to form a co-operative campaign to achieve this result under the title “Queensland, Australia’s Holiday Hot Spots “. Compilation and production of 100,000 brochures along with stage one distribution to Thomas Cook retail stores was completed by Christmas 2004. The campaign has produced a Queensland training documentary film viewed by over 5000 staff, in-store training sessions, hosted famils, a series of Stage Shows nationwide (UK), regular brochure distributions and product updates to the retail shops. The PTC Thomas Cook Newsletters highlight the multiple activities that have been undertaken. The campaign was expanded the following year to include all of Australia and has now seen Thomas Cook list Australia as one of their ‘CASTLE’ destinations, ranking Australia as one of their most important target markets. Below is a selection of collateral produced across the campaigns: 

 

Download Thomas Cook member update
Download Thomas Cook mate`s rates

Infinity Holidays (Australia) recognized a trend towards experiential style product and in light of this committed to developing a unique program of small privately owned hotels, guest houses, Lodges , B&B's and small group personalized touring experiences with a focus on food and wine, wildlife, nature, culture and adventure! They engaged Parker Travel Collections, and it’s unique/boutique product supply partner ‘Out of the Way Experiences’ to provide product and launch a new 24 page brochure for unique and boutique travel experiences within Australia.

The new brochure was distributed and racked via the FLIGHT CENTRE LIMITED NETWORK, which is the largest and most successful domestic retail travel agency group and now boasts more than 600 retail stores nation wide, and subsequently has seen product merged into their mainstream brochure under a ‘Unique Australia’ brand. Below is an example of a campaign specials flyer used in the latest round of activities:
 


Download PTC Unique campaign
Download OTW Unique and Boutique campaign

Download Traveltrain Holidays Flyer

Finding new and innovative ways to continually remind agents of PTC and it’s members among the myriad of information that hits their desk everyday is a constant challenge. The annual Christmas Card (distributed electronically) and then calendar (printed) strategy has been of great success penetrating all corner of the globe. PTC has always prided it self on the strength of it’s personal relationships and the Christmas Card/Calendar initiative is testament to that fact (anyone else would probably get arrested!) Download and enjoy:


 


Download 2006 Christmas card
Download 2005 Christmas card
Download 2007 Calendar
Download 2006 Calendar

Download Skye is Bright for Parker Travel Collection
Download Hall of fame for Tourism Retail Campaign
Download Magical Mystery Inbound Tour finds Gold!
Download Parker Travel Collection moves east to culminate in global presence
Download Tailormade Visits North Queensland 
Download Newmans Amazing Vacations adventure
Download Austravel LIVE in Manchester
Download Award-winning year for resort capped off with two gongs at TNQ Tourism Awards