“Making sure the product is known by the people who do the selling”

Our extensive experience, knowledge and global presence will strategically position and represent your product or destination to the varied distributions channels of the travel trade. A focus on the retail travel and wholesale reservations agent is a strength that will place your product/destination at the forefront of the selling process.  

Representation is available within:

Australian Domestic	Greater China
United Kingdom	Korea
Europe	New Zealand
North America	Eastern Markets

Wholesale Management

"Putting your product in the best position to make the sale happen"

To ensure optimum product positioning with wholesale operators to maximize return for the product in the respective markets. This includes;

Liaising with key personnel

Product training and education

Management of targeted wholesale campaigns, advertising and promotions

Holiday package creation and implementation

Representation at major travel shows international and domestically (including the Australian Tourism Exchange)

 

Inbound Management

"Getting your product promoted to every level of the distribution chain"

Australian based companies that serve a vital function in the distribution of product to international wholesalers for both FIT and group business. Our objective is to maximise the products performance within international markets via the ITO via; 

Product training and education	Rate and allotment negotiations
Product positioning strategy	Attendance at ATEC associated events

Online Management

“Get your share and more of the cyber market”

Provide solutions and direction on the online sales performance of your product in the rapidly emerging market of online tourism. This includes:

Competitor product analysis	Content Management Systems advice
Online wholesale negotiations	Online strategic plan
Online marketing plan including Search Engine Marketing and advertising campaigns

Strategic Planning

"Find your products place in the market"

Detailed outline on the future direction of the product to maximse its performance from the tourism distribution channels. Extensive research is undertaken on:

Competitor product analysis	Market trends, demands and opportunities
Current product evaluation	Product market recommendations