Representation

“Making sure the product is known by the people who do the selling”

Our extensive experience, knowledge and global presence will strategically position and represent your product or destination to the varied distributions channels of the travel trade. A focus on the retail travel and wholesale reservations agent is a strength that will place your product/destination at the forefront of the selling process.  

Representation is available within:

  • Australian Domestic
  • Greater China
  • United Kingdom
  • Korea
  • Europe
  • New Zealand
  • North America
  • Eastern Markets


    Wholesale Management

    "Putting your product in the best position to make the sale happen"

    To ensure optimum product positioning with wholesale operators to maximize return for the product in the respective markets. This includes;

    • Liaising with key personnel
    • Product training and education
    • Management of targeted wholesale campaigns, advertising and promotions
    • Holiday package creation and implementation
    • Representation at major travel shows international and domestically (including the Australian Tourism Exchange)

     

    Inbound Management

    "Getting your product promoted to every level of the distribution chain"

    Australian based companies that serve a vital function in the distribution of product to international wholesalers for both FIT and group business. Our objective is to maximise the products performance within international markets via the ITO via; 

    • Product training and education
    • Rate and allotment negotiations
    • Product positioning strategy
    • Attendance at ATEC associated events


    Online Management


    “Get your share and more of the cyber market”


    Provide solutions and direction on the online sales performance of your product in the rapidly emerging market of online tourism. This includes:

    • Competitor product analysis
    • Content Management Systems advice
    • Online wholesale negotiations
    • Online strategic plan
    • Online marketing plan including Search Engine Marketing and advertising campaigns


    Strategic Planning

    "Find your products place in the market"

    Detailed outline on the future direction of the product to maximse its performance from the tourism distribution channels. Extensive research is undertaken on:

    • Competitor product analysis
    • Market trends, demands and opportunities
    • Current product evaluation
    • Product market recommendations


      Recent News

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      Leonie Groves launches new UK office. Formerly the UK Market Development Manager for Tourism Western Aust, Leonie will service the UK & European leisure and business markets.   

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      Hyatt Regency Coolum launched a new Mandarin website as the latest in a series of Chinese-language marketing tools that will be used by a Guangzhou-based team from specialist sales agency Parker Travel Collection.

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      Rob Bastion's 50th Sales Mission to Nth America

      After 22 years, travelling the world promoting far north Queensland, Parker Travel Collection's International Director of Sales, Robbie Bastion will conduct his 50th sales mission to North America. » Read More
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