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Strategic planning
STRATEGIC PLANNING
Detailed outline on the future direction of the product to maximse its performance from the tourism distribution channels.
Extensive research is undertaken on:
- Competitor product analysis
- Market trends, demands and opportunities outline
- Current product position evaluation
- Product positioning recommendations
“Find your products place in the market, and how best to utilize it”
Following the launch of its Eastern Hemisphere division in February, Australia's leading tourism marketing company, Parker Travel Collection continues its global expansion program with the appointment of a European Sales Director. 
Cairns. Friday 16 November 2007.The managing director of Parker Travel Collection, Todd Parker is delighted to announce the appointment of Skye Collie as sales executive whose key responsibilities will be retail agent training in the UK and Australia, on-line support and Tourism Business Development.