Strategic planning

STRATEGIC PLANNING


Detailed outline on the future direction of the product to maximse its performance from the tourism distribution channels.

Extensive research is undertaken on:

  • Competitor product analysis
  • Market trends, demands and opportunities outline
  • Current product position evaluation
  • Product positioning recommendations

“Find your products place in the market, and how best to utilize it”

 


    Recent News

    Parker Travel Collection Expands Global Presence

    EUROPEAN EXPANSION IMPORTANT for TOURISM FUTURE

    Following the launch of its Eastern Hemisphere division in February, Australia's leading tourism marketing company, Parker Travel Collection continues its global expansion program with the appointment of a European Sales Director.

    » Read More

    Skye is bright for Parker Travel Collection

    Cairns. Friday 16 November 2007.The managing director of Parker Travel Collection, Todd Parker is delighted to announce the appointment of Skye Collie as sales executive whose key responsibilities will be retail agent training in the UK and Australia, on-line support and Tourism Business Development.
    » Read More
    View All News